What is GEO and why does it matter for B2B SaaS?
Generative Engine Optimisation explained — and why it's now as important as ranking on Google.
Read →51% of B2B software buyers now start their research with AI — not Google. (G2, 2026)
Get cited.
Get found by AI.
Most B2B SaaS companies aren't showing up in AI search results. Here's how to fix that - no specialist required.
[AI search is different]
Google ranks pages. AI cites sources. Most SaaS brands aren't optimised for either. We fix that.
[Built for founders and small teams]
No agency jargon. No 6-month roadmaps. Everything here is written for people running lean who need to act fast.
[Practical, not theoretical]
Frameworks you can apply this week. Not trend pieces about the future of search.
[Latest guides]
All guides →Start here.
How to find out if your SaaS is showing up in AI search
A simple audit you can run in an afternoon to see exactly how ChatGPT, Perplexity and Google AI describe your product.
Read →The fastest way to improve your AI search visibility
The three changes that move the needle in weeks, not quarters — written for lean teams.
Read →AI search is changing how B2B buyers find software.
Practical GEO guides and frameworks for SaaS founders and marketers — straight to your inbox. No fluff.